A lot of people use pencils to write reluctant letters of correspondence, solve math equations with fearful trepidation, and respond to essay questions with noncommittal ambivalence. These people are weak.

I’d like to offer you a writing tool that says, “I am powerful. I am cogent. I am proud to make a bold choice.”

Introducing: The Sharpie. 

Since 1964, Sharpies have been making a permanent impact on offices, classrooms, and lavatory cubicles.

The message is clear: I am here to stay, whether you like me or not.

Leave your mark on the world, and don’t look back.

Write it because you mean it, with Sharpies, the world’s most powerful form of expression.

Make sure your mistakes are permanent, and turn every signature into a statement.

Why whisper it in pencil when you could shout it with a Sharpie?

Sharpie: Because pencils are for quitters.